Axis Roof and Gutter
Social Media Video Campaign
1. The Client Need
Axis Roof & Gutter wanted to increase visibility while showing potential customers what makes the company different beyond the services it provides.
The goal was to highlight the people behind the work and demonstrate how the Axis team operates with a strong focus on quality, speed, safety, teamwork, and a family-style culture.
Rather than relying only on finished-project imagery, Axis wanted customers to see the professionalism, experience, and care that goes into the work every day.
2. What J. Donovan Smith Creative Produced
J. Donovan Smith Creative developed a series of short-form social media videos designed to capture the Axis team in action.
The videos focused on real employees, jobsite activity, safety practices, teamwork, equipment, and the processes that help Axis complete projects efficiently without compromising quality.
The creative direction emphasized authentic moments and gave viewers a closer look at the people, culture, and standards behind the company.
3. What the Videos Were Intended to Accomplish
The videos were created to:
• Increase awareness and visibility for Axis Roof & Gutter
• Build trust by showing the team behind the company
• Demonstrate a commitment to quality, efficiency, and safety
• Highlight the company’s strong team and family-style culture
• Give Axis consistent, engaging content for social media
• Help potential customers feel more confident about who they are hiring
Together, the videos helped present Axis as more than a roofing and gutter company. They showed a professional team that takes pride in the work, looks out for one another, and is committed to doing the job right.
Let's Get Social
